In today’s world, media has made a very
special place for itself in our lives. If I say that today, media has become as
important as food and clothing, then I don t think so that I am over
exaggerating anything.
But
media is not just confine to informing us about the world happenings and
serving a means to connect with people, in fact it also affects out thinking
patterns as well. The way we think and perceive various issues about the world
is also shaped up by media. Today everyone especially youth is growing so aware
about his responsibilities towards society is because of media. Campaign such
as Teach India and Jaago Grahak Jaago helps in spreading awareness about human
rights and duties.
We must not
forget the fact that there are some honest communication forms also. These
forms often put their lives at risk to inform us about an event or activity.
These events/activities may be in the form of a terrorist attack, natural
disaster and sting operation to eradicate the social evil, viz. corruption
and/or other crime related news. Thus, these forms result in creating awareness
amongst the society.
The condition
is bad to such an extent that to become more popular and make more money, the
communication medium have surpassed all the limits in misguiding the society.
The fact that media is a critical resource in building a healthy and
progressive society is nowhere observed within our communication forms.
The term media refers to several different
forms of communication required to educate and make a socially aware nation.
The communication forms can be radio, television, cinema, magazines,
newspapers, and/or Internet-based web sites. These forms often play a varied
and vital role in our society.
With the evolution in the field of economic
reforms, India has witnessed a major advancement in the role played by the
media. Media has impacted our society in many ways. It has always played a very
crucial role as a source of information, education and entertainment.
The media play an important role in
increasing public awareness and formation of their views and attitudes toward
certain issues. There is no denial that media is playing a very
significant role in making the world smaller. Through various mediums of media
whether it is radio, television, newspaper or internet, we are able to connect
with large number of people around us. Especially internet has truly become the
need of every individual both for our work and to connect with our friends and
well wishers.
Besides
connecting with our friends, media also informs us about the world happenings.
In one line I can say that media is like a mirror of the society which reflect
each and everything about the society to us. Media people from television and
print takes the risk of their lives to inform us about important news. To some
extent I can compare these brave journalists with our soldiers who do not
bother about their lives and takes the responsibility to aware the general
masses about the truth. I think it is almost impossible to imagine a life
without media.
When
it comes to media, how can one forget to talk about the entertainment industry?
Entertainment is something that one can not live without. Be it movies, radio,
internet etc., media is just everywhere in our life. Today entertainment is so
easily available that every common person is able to afford it. Music and
movies are so easily available to us through the internet that one does not
have to spend loads of money on them.
But
one also can not overlook this fact that slowly commercialization is also
coming in media. Media has a huge responsibility of conveying the truth and
relevant information to the common man. But somewhere this seems to be taking a
back seat for media people as they are focusing more on commercialization. Now
a days, hot news which can help in increasing the TRP rates of the channel
becomes the priority for them. But there are still some ethical people in media
who are struggling to maintain the real purpose of it.
During the
early days of advancement, media was not only informative but also catered to
the development of a civilized society. These days, we find that the television
channels and newspapers are racing and competing with each other to make fast
money. In order to do so, the channels and news distributors are cashing on the
news in an unethical way.
Moreover, at
times, the media also hurt the sentiments of the people. The information that
people get to know from the media has a great power associated with it. It
influences the masses in many ways. Further, the impact of an unethical and
unprofessional information shared through the various communication forms leads
to an avoidable aggression within our society.
Media is
often considered as a mirror of the society. The main objective should be to
inform, educate and entertain the people. These days, media has solely become
the voice of some political parties. It presents the information in a more
sensationalized form than ever before. The only motive is to attract the
society and increase the TRP ratings.
The
communication form(s) should be such that it provides a good atmosphere to
enhance the process of binding the society and not breaking the unity amongst
the society. We should never forget that if the various communication forms play
their respective roles honestly and cohesively, no one can either weaken the
strength of our society or stop the development of our nation.
If we just look around then we would find that there is no aspect of our life which is not touched and affected by media. Be it our work, relationships, education or entertainment, media is seen everywhere. And there is no denial that we can not live without media.